Privacy Notice

Your details, handled properly.

Who controls your information, what we collect when you enquire or join, why, who we share it with, how long we keep it and your rights.

Last updated 15 October 2026

Who we are

The data controller is AFS Plumbing and Heating Ltd, operating the Home Advantage Cover brand (company number 15938130, registered office 9 Hemlock Close, Narborough, Leicester, LE19 3SZ). When this notice says we or us, it means that company.

Contact us about your information at hello@homeadvantagecover.co.uk, on 0116 481 0899, or by post to 9 Hemlock Close, Narborough, Leicester, LE19 3SZ.

What we collect

  • Enquiry and application details: your name, telephone, email (or that you do not use email), preferred contact method, correspondence address, age confirmation, the plan and payment option you choose, a referrer's membership number, and the declarations you accept with the time, channel and document versions.
  • Property details: the service address and postcode check, whether you own, rent or let it, occupancy, property type, shared plumbing, access and parking, known faults and recent work, and boiler make, model, fuel type and photos if you give them.
  • Household contacts: the names and phone numbers of up to two people you authorise.
  • Payment information: a payment reference or token and your payment history. Card and bank details are handled by our payment provider and do not reach our systems.
  • Calls and messages: records of calls, emails and messages with you, and any photos or video you send to help us assess a fault.
  • Job records: requests, triage notes, appointments, work carried out, materials, charges, safety notes and service records.
  • Website use: technical information needed to show the site, and analytics only if you accept analytics cookies (see the Cookie Notice).

Why we use it, and our lawful bases

PurposeLawful basis
Assessing your application, accepting you as a member and running your membershipContract, including steps you ask us to take before entering it
Taking payments, refunds and account creditContract, and legal obligation for tax and accounting records
Triage, arranging and carrying out work, and keeping job and service recordsContract, and legitimate interests in safe, good quality work and resolving disputes
Safety duties, including gas safety, and preventing fraudLegal obligation and legitimate interests
Renewal reminders and other service messagesContract and legal obligation. These are not marketing
Household contacts you nominateLegitimate interests in acting on your instructions
Handling complaints and legal claimsLegitimate interests and legal obligation
News and offersYour consent, which you can withdraw at any time
Website analyticsYour consent, given through the cookie choice

Who we share it with

  • Service providers who carry out work for members, such as AFS engineers and any suitably vetted, insured and registered providers we appoint, including a Gas Safe registered business for boiler services. They receive only what they need for the job.
  • Our payment provider, Stripe, to take membership payments.
  • The providers who receive our online forms and hold our customer records, under contracts that protect your information.
  • Website services: Framer hosts this website, postcodes.io looks up the postcodes you check, Google Fonts provides the typefaces, Open-Meteo provides the local weather shown in an animation, and Google Analytics measures site use only if you accept analytics cookies.
  • Professional advisers, insurers, regulators, the police or courts where the law requires or allows it.

We never sell your information. Some providers may process data outside the UK; where they do, we rely on UK adequacy decisions or approved contract terms to protect it.

How long we keep it

  • Registrations of interest that do not become memberships: up to 24 months.
  • Applications we decline: up to 12 months after the decision.
  • Member records, including your application, accepted declarations and document versions, renewal and cancellation records, payments, calls, messages, photos and job records: for the membership and six years after it ends, or longer while a complaint or claim is open.
  • Marketing consent: until you withdraw it, then a record that you opted out.

Your rights

You can ask for a copy of your information, ask us to correct or delete it, restrict or object to how we use it, ask for a portable copy, and withdraw consent at any time. Contact us using the details above and we will respond within one month. Some rights have limits, for example where we must keep records by law.

Complaining to the ICO

If you are unhappy with how we have handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes to this notice

We will update this notice if the way we use information changes, and show the date at the top. Applications record the version shown when you apply.

Questions about this page?Call 0116 481 0899 or email hello@homeadvantagecover.co.uk.

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